A smart shoe that sparked a worldwide dunk contest.

To launch Nike+ Basketball we created the world's first global dunk competition, just in time for The Olympics, judged by LeBron James.

The showcase was comprised of 7 challenges over 7 weeks issued and judged by NBA players. We also had on-the-ground dunk contests in DC, Los Angeles, New York, Berlin, Paris, Barcelona and Shanghai.

At the end of the weekly challenges, LeBron James selected the best dunk from the 16 finalists and crowned them the Nike+ Dunk Showcase Champ.